Posted time 29th August 2023 Location West Africa Job type Full-time
  • Salary: US$ negotiable

An international ICT Management consulting firm is looking for a Marketing Manager to be based in Nigeria to support the OPS Marketing head and the OPS Regional Business Head for all marketing related activities pertaining to West and Central Africa.  

Duties & Responsibilities

 

  • Dually reporting to the OPS Business Regional Director West and Central Africa and OPS Marketing Head.
  • Work closely with the regional head of Outsourced payment services (Banks, FIs, etc.) and regional product heads, to assess the Marketing requirements for the target markets to position network brand and product value propositions.
  • Execute on all marketing related activities: PR, events, product Marketing and digital channels.
  • Prepare in collaboration with the business leads the relevant product briefs articulating the requirements specific to the region.
  • Ensure proper reporting is in place for all marketing activities conducted.
  • Effectively contribute to setting up the Marketing calendar relevant to the region and the line of business.
  • Work closely with the product leads in planning and execution on the relevant product campaigns.
  • Regularly assess market positioning in terms of brand and products and plan the relevant marketing actions accordingly: PR, events, product launches. 
  • Be abreast of industry practices and market trends for competitive positioning
  • Provide efficient and effective marketing services support to other teams in the Company.
  • Contribute the development of market research strategy to inform critical decisions on brand positioning, competition, customer experience and product and service development.
  • Contribute the development of the GTM plans.
  • Align to the set KPIs for the allocated job attributions.

Desired Experience & Qualification

Education:

  • Bachelor’s degree in business, marketing, communications, or related field, Payment industry knowledge specifically for Banks, FIS, Processors, payment companies, etc.
  • Arabic and English are a must

Experience

  • 4+ years’ relevant in similar roles, preferably in Payments industry, banking, FIs.
  • Demonstrated track record delivering results against sales and marketing plans.
  • Experience in a fast-paced startup/scale-up environment, B2B focus is highly desirable.

Personal

  • Natural creative skills which have been built over time through previous positions.
  • Fantastic innovative track record and a reputation for delivery on time, every time.
  • Analytical and creative with an ability to develop impactful, fact-based, value propositions.
  • Ability to work in a very high-pressure environment within an incredibly dynamic and modern company.
This job is Expired