Posted time 27th August 2024 Location Johannesburg
  • Experience: 5 years marketing & communications experience
  • Salary: Up to R90 000 CTC pm

Our client  produces vehicles in 14 countries and delivers them to customers in more than 150 markets worldwide. Become part of it and help develop new solutions with your curiosity and ideas. You can expect a diverse team that supports you and with whom you can grow together and develop your potential. They are currently looking for a Public Relations Manager based in Sandton

Brief Role Description

the successful incumbent will be responsible to develop, promote and maintain the desired image of the motorbike brand to the public and press to positively enhance perceptions, influence buying considerations and overall motorbike sales on a national level, with the aim of building motorbike’s brand image and loyalty with South African consumers

Possible Tasks within this Role

  • To engage with the media daily to build networks and enhance the visibility and image of the company brand and its products.
  • To provide the media with accurate product, consumer, and corporate information, along with photographic services, to promote the brand.
  • To organize and execute local and international press launches and conferences for media, business, and political stakeholders.
  • To draft, process, and distribute media releases about products and the motorbike corporate brand, while also monitoring and analyzing the publicity generated for new products and the brand.
  • To act as a company spokesperson for  South Africa.
  • To facilitate customer service/experience concerns which have received heightened attention in the media.
  • To curate and compile company brand content (lifestyle, consumer, corporate and product).
  • Effective management and campaign support of brand Ambassadors,  influencers and other publicity programs and media partnership initiatives.
  • Responsible for issuing accurate brand related content timeously for internal news platforms.
  • Support the company internal communications department with motorbike content to build a strong internal brand at company group.
  • Control and management of the PR budget with monthly KPI updates for NSO Controlling and NSO Director.
  • Control and operational management of SA Press and Marketing demonstrator Fleet, including maintenance of motorcycles, to achieve optimal usage targets.
  • Coordination of ad hoc projects (including the Corporate PR profiling/local relevance projects) in conjunction with agencies.
  • Provide support to brand marketing campaigns, projects and events in planning and leveraging any PR opportunities which may be presented.
  • Effectively manage the PR agency with regards to promoting, building and integrating the PR brand narrative within the broader marketing strategy.

Qualification & Experience requirements

  • A formal 3-year National diploma or Bachelor’s degree from a recognized institution in Marketing/Communications Science/Journalism/Public Relations/Commerce
  • A relevant post-graduate qualification/Honors degree is an added advantage
  • Minimum of 5 years’ experience in automative Marketing and Communications
  • Knowledge and understanding of brands and brand image
  • Previous experience in journalism or public relations is a plus.
  • Strong understanding of Ducati’s structures, products, and competitors.
  • Good understanding of the automotive market and competitive landscape.
  • Maintain a professional demeanour to represent the brand effectively to the public and motoring media.
  • Strong grasp of communication strategies and media principles
  • Ability to listen and communicate effectively at all levels
  • Strong interpersonal skills and confidence to negotiate and interact effectively with media representatives at all levels.
  • Excellent skills in building rapport, managing relationships, and networking, along with strong planning and organization abilities
  • Strong project management skills and experience in managing agency partners and third-party suppliers to execute PR communications strategies and support activities like social media management.
  • Proficient in advanced MS Office Suite and knowledgeable in financial principles and budgetary control

Applications to be submitted by no later than Tuesday, 3rd September 2024 to sibusiso@boikagogroup.co.za

This job is Expired